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The Real Estate Industry Can Now Close On Facebook Dynamic Ads

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Facebook expanded its Dynamic Ads offering into a new sector, launching the ad product for real estate. Facebook said in an email to Social Pro Daily that realtors and other businesses in the real estate sector can use Dynamic Ads to: Reach people who are interested in properties based on neighborhood, price, size and more....The Real Estate Industry Can Now Close On Facebook Dynamic Ads


3 Reasons Why It’s Crucial for Brands to Introduce Machine Learning Into Their Marketing

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Every so often, a story ripples through the media along the lines of "Scientists say a 'smart pill' is just over the horizon to make us immediately more intelligent." While there is no telling when we will actually see such a pill, there's a metaphorical "smart pill" available to marketers now, and it comes in...3 Reasons Why It’s Crucial for Brands to Introduce Machine Learning Into Their Marketing


NPR Moves Geoff Bennett to the White House Beat

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

What do you do when there appears to be no end in sight to a news cycle perpetually dominated by the Trump administration? If you're NPR, you add a fourth reporter to the White House beat, a first for the organization. Geoff Bennett has been named White House reporter after serving as a congressional reporter...NPR Moves Geoff Bennett to the White House Beat


This NFL Star Just Announced His Retirement With a Kingsford Ad on Twitter

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Vince Wilfork played 13 seasons in the National Football League. For a decade, he was a burrowing menace at defensive tackle with the New England Patriots, winning two Super Bowls while being named to five Pro Bowls. Today, he announced his retirement on Twitter. While it's not terribly unusual nowadays for an athlete to use...This NFL Star Just Announced His Retirement With a Kingsford Ad on Twitter


Bixby, the Digital Assistant on the Samsung Galaxy S8 and S8+, Is Now LinkedIn

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Owners of Samsung Galaxy S8 and S8+ smartphones with the Bixby digital assistant will enjoy quick access to some LinkedIn features. LinkedIn senior manager, consumer business development Sofia Andrianakou announced in a blog post that Bixby will provide information to users on contacts they are planning to meet with, as well as news from Trending...Bixby, the Digital Assistant on the Samsung Galaxy S8 and S8+, Is Now LinkedIn


Seeing Marvel’s New Inhumans Series in Imax Will Likely Cost as Much as Attending a Movie

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

If audiences want to get an early look at Marvel's Inhumans series during its two-week Imax run beginning Sept. 1, they will probably have to pay as much as they did for 2-D Imax Hollywood films like Dunkirk and Logan. Last November, Marvel, ABC and Imax announced they had partnered on a deal in which...Seeing Marvel’s New Inhumans Series in Imax Will Likely Cost as Much as Attending a Movie


Cafe Is Partnering With WNYC Studios on Former U.S. Attorney Preet Bharara’s New Podcast

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Concurrent with the announcement in June that former U.S. attorney Preet Bharara was joining his brother Vinit Bharara's company, Some Spider Studios, publisher of Cafe and Scary Mommy, was the news that Preet Bharara would get his own podcast. That podcast, Stay Tuned With Preet, will make its debut as part of a partnership between...Cafe Is Partnering With WNYC Studios on Former U.S. Attorney Preet Bharara’s New Podcast


Nielsen Social Content Ratings, Week of July 31: Game of Thrones Nips Preseason Football

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Game of Thrones reclaimed the top spot in the Nielsen Social Content Ratings for the week of July 31, barely edging a game that didn't even count. The HBO drama totaled 2.408 million interactions across Facebook and Twitter for the week, thoroughly overshadowing Syfy's Sharknado 5: Global Swarming (424,000) and CBS' Big Brother (366,000) on...Nielsen Social Content Ratings, Week of July 31: Game of Thrones Nips Preseason Football


CBS Will Launch a Streaming Sports Network Later This Year

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Three years after launching CBSN, an all-news digital network, CBS is about to do it again, this time focusing on sports. The company will roll out a sports-themed, 24-hour livestreaming network later this year, CBS Corp. chairman and CEO Leslie Moonves announced during CBS' earnings call. The still-unnamed sports network is "part of our ongoing...CBS Will Launch a Streaming Sports Network Later This Year


These 4 CMOs Are Transforming Marketing in a Multichannel World

Опубликовал: azaryan75 в Advertising, Marketing, Branding, All News, All Ar - Вт, 08 августа 2017

Patr?n Spirits CMO Lee Applbaum is laser-focused on keeping his liquor brands on the cutting edge of marketing. But like many of his industry peers, he's worried about getting the data part of the equation right. "The chief marketer has always needed to be the individual responsible for driving the marketing in an enterprise and...These 4 CMOs Are Transforming Marketing in a Multichannel World



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